Sanguich

Client: Sanguich

When Sanguich landed on my desk, I immediately recognized its untapped potential. The founder, Daniel Figueredo, a self-taught typographer with a sharp eye for design, shared a deep respect for branding. Our creative chemistry was instant.

I led a full rebrand of Sanguich, refining its visual identity to better reflect its Cuban-American roots and bold, flavorful personality. From typography and color palette to tone of voice, every detail was intentionally crafted to build a brand that feels both authentic and iconic.

My role extended beyond just design. I collaborated with the team to shape the brand experience across key consumer touchpoints — from the interior decor of the restaurant to the packaging and merchandise. I also designed and developed the online presence, creating a website that feels intuitive, visually rich, and aligned with the brand’s essence.

Over time, I’ve continued to consult with Sanguich as the brand has grown, helping it evolve while staying true to its identity. This has been a truly collaborative and creatively fulfilling partnership from the start.