Doyle Bar DC

Client: The Doyle Collection

Located within The Dupont Circle Hotel, Doyle Bar is a refined yet relaxed cocktail bar by The Doyle Collection, designed by the internationally renowned Martin Brudnizki Design Studio. With a timeless palette, velvet textures, and a cinematic view of Embassy Row, Doyle Bar blends mid-century sophistication with modern charm—a true speakeasy spirit elevated for today.

I led the full creative direction for the bar’s brand identity, ensuring the visuals complemented the moody, luxurious interior design. From a custom typeface logo to exterior signage, coasters, and menu designs, every element was created to feel effortless within the space. The branding was never meant to compete—it was designed to whisper, not shout.

To support the bar’s launch and position it within D.C.’s high-end nightlife scene, I also directed a cinematic promotional video. The film captured Doyle Bar’s warm lighting, rich textures, and alluring atmosphere—crafted to evoke the feeling of a slow, perfect night out. The final piece was distributed digitally and across social platforms, helping to establish Doyle Bar as both a destination and a hidden gem.

This project highlights my passion for branding that’s immersive, atmospheric, and always in conversation with the space it lives in.