Alex Martinez is a brand alchemist, storyteller, and the creative force behind DeepSleep Studio, Miami's go-to agency for brands that refuse to blend in. With over 20 years turning bold ideas into experiences that stick, Alex's work is where strategy meets magic, and design is never just decoration it's transformation.

From restaurants to world-class events, cigars to cutting-edge digital, Alex isn't just building brands he's conjuring cult followings. He's the guy who sees the gap between where brands are and where culture's headed, and fills it with relevance, obsession, and a little Miami swagger.

A father, husband, and serial starter, Alex thrives on the tension between creativity and commerce. Whether launching the next big thing or breathing new life into icons, he's all in because to him, brand is soul, and every brand deserves to feel alive.