About
Battle-tested. Emmy and Webby award-winning. Nearly three decades helping brands earn relevance through strategy, design, and digital.
Alex Martinez is a creative director and brand strategist based in Miami, working across hospitality, sport, and entertainment. Throughout his career he has partnered with founders, operators, and executive teams to shape brands, launch destinations, and build digital experiences that connect business goals to human emotion.
His work lives where strategy and craft meet. Not one and then the other, but both built together, with a cultural and artisanal edge that can't be templated. The aim is never a brand that looks current for a season. It's one that holds up for years.
Alex Martinez
That comes from a simple belief. The things people remember are rarely the ones they can point to. They're the ones they felt.
A brand isn't a logo, a color palette, or a clever tagline. It's soul. It's the emotion people carry, the story they tell someone else, and the reason they come back.
So every engagement starts the same way. Listen first. Understand the people behind the business. Find what's true before deciding what it should look like.
Great brands aren't invented, they're uncovered. Strategy and craft, built as one, to last for years.
A father, husband, and lifelong builder, Alex has always been drawn to why certain places and brands stay with us long after we've left. That question still shapes everything he makes.
Awards & Recognition
Services
Strategy & Brand
Brand Strategy & Storytelling · Brand Identity & Design Systems · Naming, Taglines & Messaging · Trendspotting & Cultural Insight
Creative Direction & Design
Creative Direction & Concept Development · Digital Experience Design (Web, Mobile, Social) · Content & Campaign Development
Film & Motion
Video Direction · Motion & Editing · Experiential Marketing & Events
Growth & Leadership
Startup & Product Launches · Franchise & Hospitality Branding · Business Development & Client Relationships · Team Leadership & Mentorship
Awards & Recognition
2025
- American Advertising Award / Gold / Searching for the perfect noteVideo Director / Film
- American Advertising Award / Silver / Searching for the perfect noteVideo Director / Film
- American Advertising Award / Silver / El Presidente.con Sets / Social Media CampaignVideo Director
2023
- Webby Award / Website Sports / IGT.comUI/UX Lead Designer
- Webby Award / Website Sports / Santa AnitaUI/UX Lead Designer
- Webby Honoree / UI Design & Dev / Miami Beach CentennialUI/UX Lead Designer
- Webby Honoree / Best Visual Design / Santa AnitaUI/UX Lead Designer
- Muse Creative Awards / Silver / Gulfstream Park Website / SportsUI/UX Lead Designer
- Muse Creative Awards / Platinum / FI Miami Grand Prix Against The Clock / Video DocumentaryCo-Director
- Muse Creative Awards / Platinum / AVO Cigars More Expressions / Branded Social ContentDirector
- Muse Creative Awards / Gold / Temple Stories Profound / Online CampaignVideo Director
- Muse Creative Awards / Silver / Gulfstream Park / Sports WebsiteUI/UX Lead Designer
- CSS Awards / Special Kudos / Eatlikebubu.comUI/UX Lead Designer
- CSS Awards / UI/UX / Eatlikebubu.comUI/UX Lead Designer
- CSS Awards / Design Award / Eatlikebubu.comUI/UX Lead Designer
- W3 / Gold / Best Art Direction Social / AVO SeasonsDirector
- W3 / Gold / Social Campaign / More Expressions AVO SeasonsDirector
- W3 / Gold / Restaurant Website / BubusanUI/UX Lead Designer
- W3 / Gold / Professional Service Website / Pistils & PetalsUI/UX Lead Designer
- W3 / Silver / Video Long Form Doc / Against the ClockDirector
- The Communicator Award / Website Food & Beverage / Tropical ChipsUI/UX Lead Designer
- The Communicator Award / Online Video / Pegasus World CupDirector
- The Communicator Award / Branded Social Campaign / Marquita's ChipsUI/UX Lead Designer