Amalia at the Lennox Hotel

When the owners of the Lennox Hotel approached me about branding their on-property restaurant, I immediately picked up on their personalities , boho chic, effortlessly stylish women with a strong sense of character. This was a perfect example of why no two projects are ever approached the same. I knew their spirit had to shine through.

I created a simple illustration of a woman riding a green panther through a hidden world, flowers blooming around her. They instantly connected with the concept. The color palette was drawn directly from the interior design details, creating a seamless story between brand and space.

Beyond the storyline and typography, I designed custom wallpaper patterns, menus, placemat settings, and coasters, each coaster featuring a unique message from “Amalia” that pairs beautifully with a cocktail. I also designed the exterior signage that now welcomes guests at the entrance along with tangible itemssuch as menus's and to-go bags.