Creative Direction & Film
A clear vision.
A lasting feeling.
Creative direction, film and motion for brands with a story worth telling. AM76 develops the idea and directs the execution, connecting strategy, imagery and emotion across campaigns and content.
The creative direction
The strongest work has a point of view before it has a shot list. It knows what it wants people to feel and why that feeling belongs to the brand.
Alex leads concepts, art direction and visual storytelling across film, photography, campaign content and motion. Production teams and specialist collaborators are brought together to match the demands of each assignment.
From a branded documentary to a social campaign or a destination launch, the work is built around one creative idea. Direction keeps that idea intact as it moves from the brief into the final edit.
What we make
Concept & story
Campaign ideas, narrative development and visual treatments.
Art & visual direction
Image language, photography direction and the creative framework for production.
Film & production
Video direction and collaboration with the production team.
Motion & content
Editing direction, motion and campaign adaptations across agreed channels.
How it comes together
Find the story
Identify the human idea at the center of the brand or assignment.
Shape the vision
Develop the treatment and align the collaborators around it.
Direct the work
Carry the idea through production, editing and delivery.
Selected work
All projects ↗
Start a conversation
Tell a story people can feel.
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