AM—76
Independent by design.
Miami, FL MIAMI

Independent creative practice of Alex Martinez. Working at the intersection of brand, digital & culture. Based in Miami. Built to move people.

← Selected work

Dj Irie

Dj IrieBrand Strategy & Positioning / Brand Identity / Collateral Design / Yearly Campaign Direction
Dj Irie
The project

We embarked on a transformative two-year journey, spearheading the groundbreaking AVO Expressions x D-Nice documentary. This endeavor was more than just a film; it was a testament to our unwavering commitment to excellence and creativity. Our mission was clear from the outset: to showcase the harmonious partnership between the legendary DJ, producer, and rapper D-Nice and AVO Cigars. Together, they crafted the perfect expression of artistry through their limited edition cigar, aptly named “Expressions.” Our team meticulously crafted every detail, ensuring that this partnership and the essence of the cigar remained the focal point of the entire creative process.