Brand Strategy & Graphic Design
Find what matters.
Make it unmistakable.
Brand strategy and graphic design for businesses with something to say. Led by Alex Martinez in Miami, AM76 connects positioning, identity and the details people encounter every day.
The approach
A good identity starts before the first sketch. It starts with understanding the business, the people it serves and the place it wants to occupy. Strategy gives the work a reason to exist. Design makes that reason tangible.
From a restaurant opening its doors to an established brand finding its next chapter, the aim is the same: a clear point of view and a visual language that can hold together across different places, formats and moments.
Every engagement is led directly by Alex. When the scope calls for additional specialists, the team is assembled around the work and directed toward one coherent vision.
What we make
Strategy & positioning
Brand research, positioning, audience insight and brand storytelling.
Identity & language
Naming, messaging, logotypes, typography, color and visual systems.
Design in the world
Menus, packaging, print collateral, signage and campaign applications.
Systems & guidance
Brand guidelines and practical tools for consistent implementation.
How it comes together
Listen
Understand the business, the audience and the problem behind the brief.
Define
Establish a position and a creative direction that the work can build on.
Build
Develop the identity and apply it to the touchpoints that matter.
Selected work
All projects ↗
Start a conversation
Build a brand with a point of view.
Discuss your project ↗